New Doritos Bags Play ‘Guardians of the Galaxy Vol. 2’ on Built In Cassette Deck
Popular snack brand Doritos and Marvel Studios are going retro as they partner for the roll-out of the Guardians of the Galaxy Vol. 2 soundtrack. The centerpiece of the pair’s Rock Out Loud campaign is a custom-designed, limited-edition series of Doritos bags featuring a built-in cassette tape deck-inspired player that plays the full soundtrack. The bags can also be recharged for repeat listening.
The custom bags will be available for consumer purchase on April 28 via Amazon.com/Doritos while supplies last. On May 5 — the release date for the second installment in the Guardians franchise — Doritos will also host Rock Out Loud pop-up recording booths in New York and Los Angeles. Fans will get the chance to sing one of the Marvel/Hollywood Records soundtrack’s classic tunes. In addition, they’ll have the opportunity to win various prizes, including the custom cassette player replica Doritos bags, concert and other event tickets and free bags of Doritos. The recording booths will be open at Greeley Square (near Sixth Avenue and Broadway) in New York City and at the corner of Hollywood Blvd. and Highland in Hollywood, Calif. from 11 a.m. to 7 p.m. ET/PT. Fans can visit Doritos.com for more information.
For more information, visit: Billboard.com
