Rated i Reviews Hafdis Huld

Rated i posted a nice review for Hafdis Huld’s latest album, Synchronised Swimmers. Rated i is an up and coming music blog that specializes in articles and reviews for new pop music from around the world.

The last artist to make me “omg” to myself was Sia Furler, back in 2008 when I first heard her second studio album ‘Some People Have Real Problems’. It was refreshing to find a singer who presents a collection of down tempo love songs and fills them till they overflow with passion and sincerity. Three years on and it’s happening to me again, this time with Icelandic star Hafdis Huld and her second studio release. This album will revolutionize your ideas of ‘chill-out’, ‘background’ and ‘cutesy’ music. Hafdis’ unique, soft tones are as easily consumed as cotton candy and her brand of female folk pop is brimming with charm.

Far from her days in electro-pop outfit GusGus, where she sounded a bit like Moloko star Roisin Murphy, Hafdis sings her newer material in such a relaxed manner that it tingles the spine. Opener ‘Action Man’ is, potentially, the cutest song you’ll ever have the pleasure of hearing. “Wishing, wishing and wishing away, by my window everyday, while he’s on a mission…” sings Hafdis on a track about a heroic lover and his absence from home. It’s the perfect introduction to an almost purely folk inspired album. ‘Oldest Friend’ continues the nostalgia theme that seems rife here, before the tempo picks up on lead single and Icelandic chart number one ‘Kongulo’ (Icelandic for Spider), which is about the human spider Alain Robert. This quirky source of musical inspiration is reminiscent of Icelandic superstar Bjork’s often odd-sounds and subject matter. Synchronised Swimmers’ folk charm is continued with the minimalist ‘Boys & Perfume’ and on the mid-tempo title track, which is one of the album’s highlights. A darker moment is ‘I Almost Know a Criminal’, but this step down from chirpy nostalgic moments is minor and short lived, as ‘Robot Robot’ kicks in and Hafdis sings about building herself a lover. Album closer ‘Winter Sun’ is a gorgeous end to an intelligent, interesting and delightful album.
There’s no doubt in my mind that Hafdis Huld has big things coming her way on an international scale. With the recent rush of folk females (Ellie Goulding and Laura Marling are just two examples) on the commercial music scene, the door is already open for Hafdis to stick a toe over the threshold and bring some much-needed luminescence into our lives.

Original article can be found here: http://ratedi.blogspot.com/2011/04/rated-hafdis-huld-synchronised-swimmers.html

Purchase Synchronised Swimmers here: http://okgoodrecords.com/blog/2011/01/05/hafdis-huld-synchronised-swimmers/

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