Purity Ring Post A Surreal Video For “Lofticries”
The Canadian “Future-pop” duo, Purity Ring posted up a new clip for their single “Lofticries” off their debut album Shrines. The video features 3 people facing surreal dream-like situations. The director of the video, AG Rojas explains the clip:
“‘Lofticries’ is a music video exploring the stoicism of psychically connected characters confronted by surreal, climactic moments. It is also a song off my favorite album of the year by Purity Ring.”