StubHub Will No Longer Just Connect You to Cheap Tickets
StubHub, the land of never-ending tickets, such as a seat to LCD Soundsystem in Brooklyn Monday night for $375 (original price: $60), is becoming more social. The eBay-owned online ticket exchange is making it easier to buy a ticket and to do so with your friends. StubHub is now showing you which one of your friends would want to go with you and will help you make your ticket selection on friends’ interests.
StubHub also has been expanding its social footprint with a new iMessage integration and a Facebook Messenger chatbot, meaning you can find your tickets in places you already are rather than just refreshing StubHub.com or opening the mobile app. The app will now scan your Facebook friends and your Spotify music library, incorporating that data into what it suggests to you.
StubHub saw and understood that people weren’t always going to sports games and concert by themselves. “You go with your friends, your family, your wife. You have a lot of people out there who don’t get off their couch unless you have a friend,” Mats Nilsson (head of product) said. “It’s not just that we want to drive you to a special event,” he continued, “It’s what has my network done or is doing.”
StubHub added a new tab on the profile screen for friends. There, it pulls from your Facebook friends list — if you give it permission — and you can then choose to add them to your StubHub friends list. In the future, StubHub plans to incorporate phone numbers and other social networks.
For more visit: Mashable.com
