Enter Shikari’s Rou Reynolds Blasts Taylor Swift’s Ticket Sales Plan
Enter Shikari frontman Rou Reynolds is speaking out against Taylor Swift‘s latest Ticketmaster sales plan, a program in which prospective ticket buyers can advance their virtual spot in line by participating in various “boost activities” like pre-ordering the singer’s new album Reputation.
Reynolds calls this Ticketmaster scheme an exercise in “profit over people,” and clearly is not a fan of the unfair connotations implied by the superstar’s latest ticket buying program.
Ticketmaster’s Verified Fan Plan is presented as a way to “beat the bots” and stave off the ticket scalpers who often acquire prime concert tickets before the general public even has a chance. The program has reportedly been used by Paramore and Twenty One Pilots, and allows fans the option to bundle certain items with their ticket purchase.
Taylor Swift’s new spin on the Verified Fan Plan is drawing criticism. Fans ho pre-register will be sent a code to purchase tickets, from there they will be able to participate in “boost activities” to “improve their place in line.” Registered buyers can bump up their place in line by doing things such as posting about the album on social media or joining the mailing list. But the biggest boost comes from the additional purchase of Taylor Swift merchandise, including buying her new album up to 13 times a day (from 13 different retailers), or snagging official Reputation merchandise.
Enter Shikari’s Reynolds took to Twitter on Tuesday to proclaim the scheme, “profit over people, commerce over connection, accumulation over art.” Read the tweets below:
The most sickening thing is that this ultra-capitalistic exploitation of fans is beneath a veneer of morality – stopping ticket bots/touts https://t.co/YjWFQM64Eb
— Rou Reyno (@RouReynolds) August 29, 2017
Bots/touts fleece fans by reselling tickets for a higher price. She’s not stopping them, she is replacing them. She is fleecing her own fans
— Rou Reyno (@RouReynolds) August 29, 2017
This is profit over people
Commerce over connection
Accumulation over art#TaylorSwiftTix— Rou Reyno (@RouReynolds) August 29, 2017
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